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Africa Is Ready to Roar

$11 billion market for cosmetics.

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By: TOM BRANNA

Editor

For years, multinationals have looked to Asia for growth, but as economies in that region sputter, it's time to take another look at Sub-Saharan Africa, according to a recent study by Companies and Markets. The cosmetics market in this region is expected to grow 8-10% during the the next two years, compared to the global average of 4% growth. Forecast to reach a total of $11 billion by 2017, the growth in the African cosmetics market is largely due to the rapidly growing populations , the c...

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